Behind the scenes of “The Industry Speaks”

How Midland Road Studios set the stage for Printing Expo Online’s industry talk show

As the events industry continues to evolve, businesses are constantly seeking new and innovative ways to connect with their audiences. Printing Expo Online wanted exactly this when planning its new talk show “The Industry Speaks”. Midland Road Studios, part of the Marketing + Technologies Group, was the perfect venue for this endeavour.

Discover the Future of Printing: Printing Expo Online and The Industry Speaks

Printing Expo Online is a virtual event for the printing industry, bringing together experts, suppliers and manufacturers from around the world to showcase the latest products and technologies in the market. The event offers a platform for attendees to learn from leading professionals, discover new trends and insights, and connect with peers in the industry.

The new talk show, “The Industry Speaks” is a series of online sessions hosted by Printing Expo Online that features discussions with industry experts. Each episode provides viewers with unique insights, and the opportunity to ask questions about the latest trends and best practices in the industry.

Setting the Stage: Printing Expo’s Vision

The organisers of Printing Expo Online enlisted the expertise of V-Ex, an established pioneer in digital event services, to launch its new industry talk show, “The Industry Speaks”. They were looking for a virtual live event that would not only grab the attention of its audience but also leave a lasting impression.

Targeting a mix of print service providers, graphic designers, marketers, and other print industry experts, the objective was to create a live-streamed event sitting in an immersive environment that allowed visitors to experience their products from wherever they are. Featuring guest speakers from prominent industry partners such as Kornit Digital, Fiery, HP and many others,” The Industry Speaks” is a platform for industry leaders and professionals to connect and share valuable insights.

Crafting an Immersive Experience: Midland Road Studios’ Comprehensive Approach

Midland Road Studios provided a fully dressed set in a broadcast studio equipped with a state-of-the-art ROE Creative Display video wall, featuring Jasper LED technology. The 3m x 6m, 4K LED wall with 12 million megapixels, delivers stunning visuals and super HD 3D environments, allowing Printing Expo Online to bring its content to life and create a captivating experience for its audience.

One of the standout features of the event was the creation of a custom virtual room designed specifically for Printing Expo Online. This room, which appeared to overlook the virtual exhibition, was brought to life on the LED wall, providing a realistic and immersive backdrop for the talk show. The attention to detail and careful design of this virtual room not only created a strong visual impact but also helped to connect the talk show to the broader Printing Expo Online event.

Impressive Results: Delivering Success and Exceeding Expectations

Thanks to the hard work and expertise of the Midland Road Studios team, the launch of “The Industry Speaks” was a resounding success, and guests were able to enjoy an immersive experience that left a lasting impression. Through careful planning, execution, and attention to detail, Printing Expo Online was able to live-stream a talk-show that not only entertained and informed viewers but also facilitated engaging discussions, creating a dynamic and memorable virtual experience for all.